Textiles & Fabrics Brand Recognition

 

Brand labels have immense value proposition to the consumers. It is not only the styles but a signature of consumer confidence in the manufacturer’s brand image. However the growing demand for such branded clothing and the ever changing fashion industry provides an opportunity for the generation of fake and look alike products in retail markets. Counterfeiters capitalize on these shortcomings by making inroads into retail markets and effectively capture them using global and domestic brand images of big business houses.

 
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FMCG Brand & Product Protection

 

Economies worldwide thrive on consumerism. But It is the manufacturer & consumer who are the most deprived for want of rightful information, be it origin of the product or transactional information, especially when accosted with fake or spurious products. Being consumers ourselves, we at IBHAAN realize that the counterfeit menace needs a lateral approach wherein the stake holders are provided with conclusive evidences of ownerships “On the Spot” through comprehensive secure data aggregation, leading to speedy and economical dispute redressals.

 
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